NB running house Paris 2026
scenography
Scenography for a New Balance event in Paris, inspired by the architectural language of Parisian rooftops. The project included the development of modular display systems and accessory elements combining powder-coated steel, magnetic components and recycled zinc surfaces. Large steel panels were designed to support interchangeable accessories and product presentation throughout the space. The scenography translates references to the Parisian urban landscape into a functional retail and exhibition environment through material, structure and modularity.
Scenography for a New Balance event in Paris, inspired by the architectural language of Parisian rooftops. The project included the development of modular display systems and accessory elements combining powder-coated steel, magnetic components and recycled zinc surfaces. Large steel panels were designed to support interchangeable accessories and product presentation throughout the space. The scenography translates references to the Parisian urban landscape into a functional retail and exhibition environment through material, structure and modularity.
